Analyzing Website Data Provides a Powerful Way to Evaluate Sites and Guide Decisions.
Using a few high priority ways to measure the on-page, off-site and technical aspects of the site ovide guidance for creating a successful site.
For example, elements of the site that can be tested include upload speed, quality of the content on the site, mobile responsiveness and security.
These days a fast upload speed is critical because it is an important part of the search engine ranking algorithm. The search crawlers use over 200 criteria to evaluate and rank a site on the results.
Search Engine Artificial Intelligence
Search engine AI, artificial intelligence, is a very important part of the ranking. The emphasis on repeating keywords is much less now because artificial intelligence in the search engine ranking crawlers evaluates the content on the site from the point of relevance, uniqueness and value added for the site visitor.
Semantic Search Criteria Includes Context and Meaning
Semantic search is another aspect of ranking criteria. This means search engine crawlers evaluate website content in terms of context and meaning. It also relates it to the searcher’s intent.
Personalization of Search Results for Individual Users
The personalization of search results for the individual user means search engines use the person’s location and other details to provide the most relevant results.
Automated testing and data from programs like Google Analytics and Google Search Console provide objective, numeric measurements.
Creating and working on the website is not done with random steps. Testing and measuring provides data for guidance.