Mobile Website Viewing and Navigation Challenges
1. Design for mobile viewing first and desktop second.
The difficult challenge is to be user-friendly on the smartphone screen.
It is much easier to make the site viewing and landing screen links work well on the desktop large screen. Also, search engines are now using the mobile website scores for sites to rank them in results for both mobile and desktop.
2. Mobile Responsive
Be sure site is mobile responsive. This means the site automatically detects the screen size of the viewing device and reformats the elements to fit the screen viewed.
If the text, photos and elements look tiny so a person needs to touch the screen, and manually enlarge it or slide it around to see the page, then it is not mobile responsive.
3. Clickable Call To Action Buttons Showing on Landing Screen
Put clickable Call to Action buttons, linked images or other links high on the homepage landing screen. These will show on the landing screen of the smartphone.
Studies of visitor flow patterns show people find the buttons showing on the mobile landing screen are quick and convenient.
4. Provide Easy Navigation Path
This provides a path for their journey and saves them from having to search through menus on a smartphone. Research shows desktop users also use them to start engaging with the site.
5. User-Friendliness, Engagement and Conversions
Increase user-friendliness, engagement and conversions that way.
Create an easy path for visitors to take when they land on the site.
6. Test Upload Speeds and Follow Optimization Speed Tips
Test the upload speeds and be sure the mobile speed test is not too slow. Use the speed optimization tips, and avoid overloading the page, which slows it down.