1. Click to Call Button
Consider adding a Click to Call Button that shows with a green phone icon on the bottom of the smartphone screen. When users touch it the screen jumps to the call screen with site call number already entered. Users only need to hit the call button. Adds a smooth flow of action to encourage and assist users with calling to make phone contact, place orders, request services, etc.
2. Website Upload Times
Keep your site upload times under 2 seconds if possible, 3 at the max. This helps avoid users “bouncing” off as it starts to load because they are tired of waiting.
3. Calls to Action
Put Call to Action buttons high on the landing screen. This can include search boxes for services or products. That way they show on the mobile landing screen and desktop/laptop landing screens. Create an easy users pathway that flows. This encourages users to begin engaging with the website. More engagement leads to more conversions.
4. Deliver What Is Promised, Build Trust
Show objective, concrete proof of the quality of the services or products. Be able to deliver what you promise. Build trust. Proof you can deliver can include test results, background training, achievements, experience and reviews. Why should people trust this website and what it offers?
5. Streamline the Design
Keep the layout, graphics, photos and navigation uncluttered. This helps the site upload faster. It also works better for smartphone viewing. User-friendly sites avoid complex, busy designs. This helps people scan the screen quickly and get around the site easily.