The photos, colors and writing style reflect the mood, feelings and tone of the website.
People visiting the website connect with the emotional tone.
Is it a lighthearted, entertainment site or a website with a serious tone?
For example, the website can show:
- Photos of relaxed, fun times at the beach during sunset on a travel lodging website
- Serious tone on a website about news
- Humorous tone on an entertainment and comedy site
- Casual, informal manner of speaking, as if to a friend on some sites
- Formal, corporate style and writing tone on corporate sites
The website mood, tone and feelings can be expressed to the visitors by using the following:
- style of writing
- layout and features