1. Multi-Channel Marketing
Use a multi-faceted approach to get the most visibility for the site. This can include SEO (search engine optimization), channel marketing, social media marketing, blogging, email marketing, pay per click if desired, photography and videography.
2. Add Value, Provide Useful Information
Provide useful information and helpful features for online visitors. They will engage and interact with the online presence if they find it useful or helpful.
3. Customer-Centricity Focus – Personalize for Individuals
Be customer-centric. Focus on personalization to serve individual customer needs and wants. Track website flow behavior, purchase behavior and other customer preferences.
4. Avoid Pushy Sales Hype
Avoid pushy sales pitches. People online today are sophisticated tech users and studies show they are tired of seeing so many ads.
5. Quality, Trustworthiness and Integrity More Important Than Ever
Stay focused on quality and integrity. Both search engines and people are trying hard these days to judge whether an online presence is trustworthy. Avoid hype and low quality. Create an online presence that is focused on integrity.