1. Mobile First
Optimize websites for mobile first. Google is moving towards search ranking according to mobile site test scores.
2. Call to Action Links
Put Call to Action clickable links high on the landing screen. This helps promote engagement and conversion. That way the clickable features show on a small mobile screen too.
3. Uncluttered Design
Keep websites looking clean, uncluttered, simple.
4. Easy Navigation
Sites need to be easy for visitors to navigate.
5. Local SEO
Local businesses can use local SEO to show in search results.
6. Streamlined Design
With the emphasis on mobile scores the design needs to be streamlined.
7. Large, Easy to Read Text
Text needs to be large enough and high contrast so it is easy to read. Avoid the trends that use lighter grey toned text that is small.
8. Show, Instead of Just Telling
Use photos to show, not just tell, your visitors about the products or services.
9. Avoid Confusion, Stay Relevant
Avoid confusing site visitors. Use a domain, titles, subtitles and content that are relevant. The site content needs be related and to fit together well.
10. Fact Based Content, Add Value
Use trustworthy, authentic, fact-based, quality content. Will it pass a fact check? Can what is promised by delivered? Avoid hype and exaggerations. Use details. Provide value for site visitors. Integrity is a guiding priority.