1. Add a Smartphone “Click to Call” Button to Website
Consider adding a “Click to Call” or “Call Now Button” to your website. It adds a green telephone icon button on the bottom of the smartphone screen. Visit HelpforWebs.com on your smartphone to see an example of the one for this site.
Users touch the green phone icon. The website screen jumps to the smartphone call screen. The website call number is already entered. Hit the phone call button and it starts dialing.
2. Test and Speed Up Website Upload Times
Keep your site upload times under 2 seconds if possible, under 3 at the max. This helps avoid users “bouncing” off due to slow upload.
3. Put Call to Action Links High on Landing Screen
Increase visitor engagement and conversions. Reduce visitor bounces off the site. Put Call to Action buttons high on the landing screen. This can include search boxes for services or products. That way they show on the mobile landing screen and desktop/laptop landing screens.
4. Highlight Your Unique Competitive Advantages to Compete in Your Niche
What are the unique benefits that you offer? List special benefits above regular features. What does the customer get? Why should they use your product or service? How is it different from others? What does it have that others do not have? Use details. Be specific. For instance, “Historic Hotel, Vintage Room Decor,” “dog-friendly vacation rental with fenced dog yard,” “personalized service customized for you,” “handcrafted Italian food cooked from scratch.”
5. Streamline the Design
Clean, uncluttered design is user friendly. Avoid busy, cluttered design. Streamlined design has higher visitor engagement and conversion on the site. It also has faster upload speeds.