Design Your Successful Website With This Checklist
Engage and Convert More Visitors Into Customers
1. Easy to Read
Be sure text is dark enough, dark enough and has enough contrast against background colors or photos to stand out.
2. Easy to Navigate
Make it easy for website visitors to narrow down the website content. Dividing it into smaller niches helps visitors find what they want more quickly. Menus, clickable Call to Action buttons, search boxes, advanced search boxes and filters can help narrow down large amounts of results.
3. Mobile Responsive
This means the site visitor does not need to use their finger to touch the smartphone screen to stretch it larger or to slide it around to see parts of it. The website automatically detects the size of the screen and reformats the website into one long, narrow column onto the screen. Some elements are rearranged. It is a little like moving Lego building blocks around.
4. Address Concerns and Interests of Visitors
The issues of a teen-age boy may be different from the concerns and interests of a senior citizen female. If the site provides items that fit a certain age group or interest group then use that as a guide.
5. Smooth User Experience Without Friction
Test and experiment to design the site so it provides an easy, pleasant experience without annoying issues.
6. SEO and Online Marketing to Get Visitors
Follow tips from Google’s Guidelines and other online authorities such as Yoast SEO to provide Content and Technical SEO. Use multi-channel marketing, social media marketing and other strategies to create a full internet presence.
7. Add Value for Visitors – Quality Content
Provide useful or interesting content for the visitors. This content also gets picked up by search engines to help more pages rank. Additionally ,it is useful for sharing on social media to get visitors.
8. Clickable Button Links High on Landing Screen
Heat map studies and research shows that people click through more often when there are Call to Action links high on the landing screen. This works on both desktop/laptop and smartphone. Searching through menus is more work and time consuming than simply clicking the Call to Action link that sits in the middle of a landing screen.
9. High Quality Images A Priority
Studies say the at least 60% of a visitor’s impression is from the quality of the images.
10. Relevance for Your Audience/Visitors
Stay laser focused on relevant material for your audience in order to keep their attention. This also provides content that helps your SEO.
11. Choose Mood and Tone of Site
The subject matter and the audience of your site can indicate what overall mood and tone to use. For instance, a site about vacation lodging would have a different mood and tone from a site about world news.